under pressure
Don't make a permanent decision in a temporary emotional state.
The talk is called 15 More Minutes. Russ Ward learned this the hard way, and now he hands audiences the one idea that changes how they decide for the rest of their lives.
15 More Minutes
15 More Minutes opens on a single text message. Three words long, sent in the middle of the worst moment of Russ Ward’s life. For the first ten minutes, the room is certain it knows exactly where the story is headed.
Then it turns. What looks like the story of one man nearly losing the love of his life becomes a mirror. The audience sees that they make their most damaging decisions the exact same way. In the middle of a storm, certain they already know how it ends.
By the close, the room has a true story it will not forget and a simple framework it can use before the next hard call. People do not leave quoting a speech. They leave deciding differently.
- Spot the emotional storm before it makes an irreversible decision for you.
- Use a simple pause that puts space between feeling and choosing.
- Carry one rule for life. Never make a permanent decision in a temporary emotional state.
- Give the calm version of yourself a vote in the room.
- Share a common language your team or family keeps using long after the talk.
15 More Minutes
It opens on a single text message. Three words long. For the next ten minutes, the room is certain they know exactly where the story is going.
Then Russ pulls the rug out.
What looks like a talk about one man almost losing the love of his life becomes something every person recognizes instantly. The moment they realize they make their worst decisions the exact same way. In the middle of a storm. Certain they already know how it ends.
It is not a talk about a relationship. It is a talk about the most human thing there is. How we decide when it hurts.
Never make a permanent decision in a temporary emotional state.
Most people don't have a decision problem. They have a timing problem.
There is always a decision before the decision.
It started with three words.
One text, sent from a parking lot, at the worst possible moment. What came back was an address. What happened next became the whole philosophy.
Read the whole back story →
The keynote
The full 15 More Minutes talk. One idea, one true story, and a framework the room can use immediately. Eighteen to forty five minutes.
The workshop
A half day on the decision before the decision. Teams learn to name their own storms and build the pause into how they operate, hire, sell, and lead.
The book
15 More Minutes in full. The whole story and the framework behind the talk, free to download. Download the ebook →
He learned this one the hard way.
Russ Ward is a combat veteran and entrepreneur who spent nearly a decade building companies from the ground up. He is a two time SaaSpreneur Gold Award winner and the founder of The Lead King and Dealer Launch.
Then one decision, made in the wrong emotional state, nearly cost him everything that actually mattered. The two weeks that followed took him apart and put him back together. What he learned in that furnace became the philosophy he now brings to the stage.
He speaks the way he learned it. Direct. Honest. Without the polish that lets hard lessons slide off.
So I made myself a promise.
The lesson does not stay learned. Another storm always comes. So Russ marked the reminder somewhere he cannot ignore it. Before the text. Before the walk away. Before the decision.
For the rest of my life.
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